• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
Kevin Lancaster | The Channel CEO

Kevin Lancaster | The Channel CEO

Kevin Lancaster - The Channel CEO

  • Home
  • Services
  • About
  • The Channel CEO Blog
  • Contact

The Channel CEO Blog

It’s Your Turn to Stand Out in the Crowded IT/MSP Channel Marketplace

Figuring out how to grow and excel in today’s competitive software industry can be tricky. That’s why I’m on a mission to help innovative vendors like you get noticed, generate sales, and scale. Whether you’re looking to build your channel, apply for funding, understand the marketplace, increase your sales, nurture a customer base, lead your team, or prepare for an acquisition, you’ll find plenty of articles, insights, and actionable examples right here.
Channel CEO - Episode 1

Handling Controversy & the Role of Personality-in-Chief

December 9, 2022 by Kevin Lancaster

Over the next few weeks, I will be recapping some of The Best Of - The Channel CEO Episodes from 2022! Back in April, I sat down with Ian McChord of Zorus, Andy Anderson of DataStream Insurance, and Damien Stevens of Servocity to talk about dealing with controversy in the channel and how we handle it as CEOs.   Click the link below to watch the full interview:  I think many of us know that platforms like Reddit … [Read more...] about Handling Controversy & the Role of Personality-in-Chief

Filed Under: Channel, Channel CEO, Software Vendor Tagged With: Andy Anderson, Damien Stevens, Datastream, Ian McChord, Servosity, Zorus

Channel All Star - Channel CEO with Daymond John

Bono of U2 & Daymond John of Shark Tank – what a week!

October 31, 2022 by Kevin Lancaster

Hey there! I apologize that it's been a minute since I published my last real newsletter. I've been busy interviewing some of the brightest #CEOs in the #technology industry over the past few months - in preparation for the relaunch of this #newsletter and #podcast! I can't wait to share them with you! Some amazing CEO interviews in the books include Emily Glass, Amit Bareket, Alex Shan, Reinier Moquete & Al Alper... … [Read more...] about Bono of U2 & Daymond John of Shark Tank – what a week!

Filed Under: Channel, Channel CEO, Software Vendor Tagged With: Alex Campbell, Brian Fravel, Channel CEO, Channel Program, Charles Tomeo, Claire Jenks, Danny Jenkins, Darren Kattan, Darrin Swan, Daymond John, Dustin Sitton, Emily Glass, FUBU, John H., Luis Giraldo, Matt Scully, MJ Patent, Shark Tank, Stephen Spiegel, Susan Kostbar, Tim Conkle

All Star event with GaryVee - Kevin Lancaster Interview

Join me as I host Gary Vaynerchuk & 16 Channel Influencers tomorrow!

June 7, 2022 by Kevin Lancaster

Please join me tomorrow, June 8th, as I host the IT Channel's most important event of the year with Special Guest Gary Vaynerchuk! (GaryVee) The global IT Channel is facing increasing uncertainty fueled by global instability, inflation, and fears of a lasting recession. It's during times like these when our Global Community of Technology Leaders must come together to discuss how to turn these challenges into opportunities and GROW! This is exactly what tomorrow's All Star … [Read more...] about Join me as I host Gary Vaynerchuk & 16 Channel Influencers tomorrow!

Filed Under: Channel CEO, Channel Program, Entrepreneurship Tagged With: Auvik Networks, Ben Auton, Blackpoint, Canalys, Colin Knox, Danny Jenkins, Eric Torres, Gary Vaynerchuk, GaryVee, Ian McChord, Jay McBain, Jimmy Hatzell, Joe Alapat, Jon Murchison, JS Group, Julie Marvelli, Kris Blackmon, Liongard, Paul Green, Quickpass, Rick Jordan, RingLogix, Scalepad, SpearTip, Steve Petryshuk, Ted Roller, The 20, ThreatLocker, Tim Conkle, Zomentum

Man Giving Presentation in Meeting

Working on Your Sales Pitch? You Need My Top Five Tips to Make it Great.

April 27, 2022 by Kevin Lancaster

If you’re an IT vendor, I know you’re looking to snag your dream MSP. Unfortunately, so are tens of thousands of others. If closing the deal seems like a bit of an uphill battle, you’re mostly right. There’s tough competition and tons of options. However, figuring out what to say to attract, hold the attention of, and get a second meeting with that MSP you’re just dying to close, really isn’t rocket science. Five Elements of a Great Pitch I’ll also note that a pitch can be a … [Read more...] about Working on Your Sales Pitch? You Need My Top Five Tips to Make it Great.

Filed Under: Business, Channel Program, Entrepreneurship, IT, MSP Tagged With: Pitch, Sales Pitch

Open Road in Winter

Five Ways to Accelerate Your Personal and Business Brand in the IT Channel

March 28, 2022 by Kevin Lancaster

The way we consume information has changed. The world has been conditioned to think in 142 characters (thanks, Twitter), or 30-second Tik Tok videos. And whether or not you love cute dog videos or following the latest dance craze, the online platforms where so many of us interact have become noisy. On Facebook and LinkedIn, for example, you may be connected to everyone from doctors to lawyers to family to people you work with to old friends to others in your industry, and on and on. Out of … [Read more...] about Five Ways to Accelerate Your Personal and Business Brand in the IT Channel

Filed Under: Channel, Channel Program, IT Tagged With: Channel Explorer

Diversifying Your Hiring Practices

March 7, 2022 by Kevin Lancaster

Did you know I have two kids? A daughter in middle school and a son in high school. My daughter is bright and outgoing and already exhibits great business instincts, and my wife and I raise her (and her brother) to believe they can and should be able to pursue any career they want. Here is the challenge… I work in an industry that has lagged behind others when it comes to promoting equity across both race and genders. We need to change that. Hiring for Success Channel Program is growing … [Read more...] about Diversifying Your Hiring Practices

Filed Under: Entrepreneurship, MSP, Start-up Tagged With: Diversity, Hiring

  • « Go to Previous Page
  • Go to page 1
  • Go to page 2
  • Go to page 3
  • Go to page 4
  • Go to page 5
  • Go to Next Page »

Primary Sidebar

Ready to accelerate your growth in the IT/MSP channel marketplace?

Join our email list!

Name
This field is for validation purposes and should be left unchanged.

What clients are saying:

Kevin is a visionary. He sees an opportunity, assembles the correct people, and LEADS the team. His personality is his greatest strength. Kevin is sincere, honest, dedicated, and extremely creative.

He has been a real mentor to me in business, entrepreneurship, and life. Kevin is authentic and always willing to give some of himself to help make those around him better. A real inspiration.

Kevin is a great person--he’s action-oriented and has drive, humility, and ethics.

Copyright © 2023 Kevin Lancaster