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Kevin Lancaster | The Channel CEO

Kevin Lancaster | The Channel CEO

Kevin Lancaster - The Channel CEO

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Business

Colin Knox - Gradient MSP

Scaling a SaaS Business is Hard! | A Candid Conversation with Colin Knox

March 9, 2023 by Kevin Lancaster

Hello, and welcome to another weekly recap! I would be lying if I said the past 14 months haven't been some of the most challenging of my professional career. I guess one should have expected to face a fair amount of headwinds and adversity when trying to disrupt an entire industry, namely: the global IT channel. This is why I appreciate the friendships that I have developed with fellow CEOs, like the one I have with Colin Knox, CEO & founder of Gradient MSP.  Check … [Read more...] about Scaling a SaaS Business is Hard! | A Candid Conversation with Colin Knox

Filed Under: Business Tagged With: Channel CEO, Colin Knox, Gradient MSP, SaaS, Scaling

Not All Success is Pretty | Get Ready for a PRM That Doesn’t Suck!

March 3, 2023 by Kevin Lancaster

Welcome back to another Friday recap! We're ready to disrupt the channel... I'm serious this time! As any good entrepreneur does, I took a long, hard look at the industry in which we operate—the global IT channel—to figure out what needs to be disrupted. It was a long, arduous, and painful process. I spoke with dozens of MSPs and technology vendors to see what constant source of friction needs to be eliminated from our marketplace... and then it hit me! PRMs. The partner relationship … [Read more...] about Not All Success is Pretty | Get Ready for a PRM That Doesn’t Suck!

Filed Under: Business, Channel, Channel CEO, MSP, PRM Tagged With: Channel Program, data protection, Omry Farajun, PRM, Storage, Storage Guardian

Man Giving Presentation in Meeting

Working on Your Sales Pitch? You Need My Top Five Tips to Make it Great.

April 27, 2022 by Kevin Lancaster

If you’re an IT vendor, I know you’re looking to snag your dream MSP. Unfortunately, so are tens of thousands of others. If closing the deal seems like a bit of an uphill battle, you’re mostly right. There’s tough competition and tons of options. However, figuring out what to say to attract, hold the attention of, and get a second meeting with that MSP you’re just dying to close, really isn’t rocket science. Five Elements of a Great Pitch I’ll also note that a pitch can be a … [Read more...] about Working on Your Sales Pitch? You Need My Top Five Tips to Make it Great.

Filed Under: Business, Channel Program, Entrepreneurship, IT, MSP Tagged With: Pitch, Sales Pitch

People talking business over a piucnic table

A Chat with the Channel Experts: Revolutionizing the Way We Interact

January 24, 2022 by Kevin Lancaster

My first instincts aren’t always right. In 2014, when I first met Matt Solomon, my Channel Program partner, he was interviewing to join me at Winvale, my first consulting company. And, well… I didn’t really like him. Matt loves to tell the story: “Apparently the VP of Sales liked me, but then Kevin interviewed me and told the VP that I ‘wasn’t a closer.’ And he was unsure about hiring me,” he says, a bit of a grin on his face. “Not until we launched and then started growing, did Kevin start … [Read more...] about A Chat with the Channel Experts: Revolutionizing the Way We Interact

Filed Under: Business, MSP Tagged With: MSP

MVE. It’s What’s Trending in 2022

December 20, 2021 by Kevin Lancaster

It’s time to chat about 2022. Forget about turkey and presents and holiday carols for a minute, because I want to share what I see as THE major thing to focus on in the new year. It’s not about the next big investment you won’t want to miss, or the exciting new start-up, or where I think the channel is heading in terms of products or services we need. Nope. It’s much bigger (and also so much simpler!) than that. Any guesses? After decades in the IT Channel, I’ve seen it all. I’ve been … [Read more...] about MVE. It’s What’s Trending in 2022

Filed Under: Business, MSP, Start-up Tagged With: Minimum Viable Enablement, MVE

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What clients are saying:

Kevin is a visionary. He sees an opportunity, assembles the correct people, and LEADS the team. His personality is his greatest strength. Kevin is sincere, honest, dedicated, and extremely creative.

He has been a real mentor to me in business, entrepreneurship, and life. Kevin is authentic and always willing to give some of himself to help make those around him better. A real inspiration.

Kevin is a great person--he’s action-oriented and has drive, humility, and ethics.

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