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Kevin Lancaster | The Channel CEO

Kevin Lancaster | The Channel CEO

Kevin Lancaster - The Channel CEO

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Reinier Moquete - CyberWarrior.com - Channel CEO

Unlocking the Power of Your ‘Why’

January 31, 2023 by Kevin Lancaster

When he was 20 years old, Reinier Moquete decided he had enough.   He was determined to do something with his life. He was looking for an opportunity but had yet to discover his ‘why.’   Like so many of the entrepreneurs I speak with on The Channel CEO, Reinier developed resilience to difficult situations at an early age.   But I what I find especially inspiring about Reinier’s entrepreneurial journey is how he found his ‘why’ and how it guides … [Read more...] about Unlocking the Power of Your ‘Why’

Filed Under: Channel CEO, Channel Program, Software Vendor Tagged With: Channel CEO, CyberWarrior.com, Reinier Moquete

Dustin Sitton - Incite Automation - Channel CEO

Changing with the Channel: Scaling & Hiring for the Cloud

January 26, 2023 by Kevin Lancaster

Despite the growing popularity of cloud-first software solutions in recent years, many MSPs haven’t fully embraced the cloud-based nature of today’s business culture.   This could soon present significant challenges: MSPs risk an uphill battle if they don’t adopt distributed solutions sooner rather than later.   This was one of the most interesting revelations I took away from a discussion I had with Dustin Sitton of Incite Automation.  If you … [Read more...] about Changing with the Channel: Scaling & Hiring for the Cloud

Filed Under: Channel, Channel CEO, Channel Program, Software Vendor Tagged With: Channel CEO, Dustin Sitton, Incite Automation, Office365

All Star event with GaryVee - Kevin Lancaster Interview

Join me as I host Gary Vaynerchuk & 16 Channel Influencers tomorrow!

June 7, 2022 by Kevin Lancaster

Please join me tomorrow, June 8th, as I host the IT Channel's most important event of the year with Special Guest Gary Vaynerchuk! (GaryVee) The global IT Channel is facing increasing uncertainty fueled by global instability, inflation, and fears of a lasting recession. It's during times like these when our Global Community of Technology Leaders must come together to discuss how to turn these challenges into opportunities and GROW! This is exactly what tomorrow's All Star … [Read more...] about Join me as I host Gary Vaynerchuk & 16 Channel Influencers tomorrow!

Filed Under: Channel CEO, Channel Program, Entrepreneurship Tagged With: Auvik Networks, Ben Auton, Blackpoint, Canalys, Colin Knox, Danny Jenkins, Eric Torres, Gary Vaynerchuk, GaryVee, Ian McChord, Jay McBain, Jimmy Hatzell, Joe Alapat, Jon Murchison, JS Group, Julie Marvelli, Kris Blackmon, Liongard, Paul Green, Quickpass, Rick Jordan, RingLogix, Scalepad, SpearTip, Steve Petryshuk, Ted Roller, The 20, ThreatLocker, Tim Conkle, Zomentum

Man Giving Presentation in Meeting

Working on Your Sales Pitch? You Need My Top Five Tips to Make it Great.

April 27, 2022 by Kevin Lancaster

If you’re an IT vendor, I know you’re looking to snag your dream MSP. Unfortunately, so are tens of thousands of others. If closing the deal seems like a bit of an uphill battle, you’re mostly right. There’s tough competition and tons of options. However, figuring out what to say to attract, hold the attention of, and get a second meeting with that MSP you’re just dying to close, really isn’t rocket science. Five Elements of a Great Pitch I’ll also note that a pitch can be a … [Read more...] about Working on Your Sales Pitch? You Need My Top Five Tips to Make it Great.

Filed Under: Business, Channel Program, Entrepreneurship, IT, MSP Tagged With: Pitch, Sales Pitch

Open Road in Winter

Five Ways to Accelerate Your Personal and Business Brand in the IT Channel

March 28, 2022 by Kevin Lancaster

The way we consume information has changed. The world has been conditioned to think in 142 characters (thanks, Twitter), or 30-second Tik Tok videos. And whether or not you love cute dog videos or following the latest dance craze, the online platforms where so many of us interact have become noisy. On Facebook and LinkedIn, for example, you may be connected to everyone from doctors to lawyers to family to people you work with to old friends to others in your industry, and on and on. Out of … [Read more...] about Five Ways to Accelerate Your Personal and Business Brand in the IT Channel

Filed Under: Channel, Channel Program, IT Tagged With: Channel Explorer

Lessons from Tampa: When the Channel Works Together.

February 21, 2022 by Kevin Lancaster

If you’re part of the IT channel, you know it’s not exactly a warm and fuzzy place. MSPs are often quick to throw an under-performing vendor under the bus; vendors badmouth MSPs for being disloyal; and both groups can criticize and call out their own respective members. I’ve been in this game for a long time. And I know it can be cut-throat, fickle, and mean-spirited. But I believe strongly that it doesn’t have to be that way. And that there are signs that things are changing. The … [Read more...] about Lessons from Tampa: When the Channel Works Together.

Filed Under: Channel, Channel Program, MSP Tagged With: IT channel

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What clients are saying:

Kevin is a visionary. He sees an opportunity, assembles the correct people, and LEADS the team. His personality is his greatest strength. Kevin is sincere, honest, dedicated, and extremely creative.

He has been a real mentor to me in business, entrepreneurship, and life. Kevin is authentic and always willing to give some of himself to help make those around him better. A real inspiration.

Kevin is a great person--he’s action-oriented and has drive, humility, and ethics.

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