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Kevin Lancaster | The Channel CEO

Kevin Lancaster | The Channel CEO

Kevin Lancaster - The Channel CEO

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Entrepreneurship

All Star event with GaryVee - Kevin Lancaster Interview

Join me as I host Gary Vaynerchuk & 16 Channel Influencers tomorrow!

June 7, 2022 by Kevin Lancaster

Please join me tomorrow, June 8th, as I host the IT Channel's most important event of the year with Special Guest Gary Vaynerchuk! (GaryVee) The global IT Channel is facing increasing uncertainty fueled by global instability, inflation, and fears of a lasting recession. It's during times like these when our Global Community of Technology Leaders must come together to discuss how to turn these challenges into opportunities and GROW! This is exactly what tomorrow's All Star … [Read more...] about Join me as I host Gary Vaynerchuk & 16 Channel Influencers tomorrow!

Filed Under: Channel CEO, Channel Program, Entrepreneurship Tagged With: Auvik Networks, Ben Auton, Blackpoint, Canalys, Colin Knox, Danny Jenkins, Eric Torres, Gary Vaynerchuk, GaryVee, Ian McChord, Jay McBain, Jimmy Hatzell, Joe Alapat, Jon Murchison, JS Group, Julie Marvelli, Kris Blackmon, Liongard, Paul Green, Quickpass, Rick Jordan, RingLogix, Scalepad, SpearTip, Steve Petryshuk, Ted Roller, The 20, ThreatLocker, Tim Conkle, Zomentum

Man Giving Presentation in Meeting

Working on Your Sales Pitch? You Need My Top Five Tips to Make it Great.

April 27, 2022 by Kevin Lancaster

If you’re an IT vendor, I know you’re looking to snag your dream MSP. Unfortunately, so are tens of thousands of others. If closing the deal seems like a bit of an uphill battle, you’re mostly right. There’s tough competition and tons of options. However, figuring out what to say to attract, hold the attention of, and get a second meeting with that MSP you’re just dying to close, really isn’t rocket science. Five Elements of a Great Pitch I’ll also note that a pitch can be a … [Read more...] about Working on Your Sales Pitch? You Need My Top Five Tips to Make it Great.

Filed Under: Business, Channel Program, Entrepreneurship, IT, MSP Tagged With: Pitch, Sales Pitch

Diversifying Your Hiring Practices

March 7, 2022 by Kevin Lancaster

Did you know I have two kids? A daughter in middle school and a son in high school. My daughter is bright and outgoing and already exhibits great business instincts, and my wife and I raise her (and her brother) to believe they can and should be able to pursue any career they want. Here is the challenge… I work in an industry that has lagged behind others when it comes to promoting equity across both race and genders. We need to change that. Hiring for Success Channel Program is growing … [Read more...] about Diversifying Your Hiring Practices

Filed Under: Entrepreneurship, MSP, Start-up Tagged With: Diversity, Hiring

Magic trick with cards

What’s Your Magic Trick? Selling Your Product in One Minute or Less

December 6, 2021 by Kevin Lancaster

Did you know there are between 35,000 and 40,000 vendors in the IT channel space? Crazy, right? Even if you whittle that down to the top 500, that’s still an overwhelming amount of vendors for an MSP to consider. Too often they leave a trade show with no clear strategic direction, and then spend the next couple of weeks inundated with calls from eager vendors wanting to work with them. When there are so many options to wade through, and so many of them sound the same, how the heck do you get … [Read more...] about What’s Your Magic Trick? Selling Your Product in One Minute or Less

Filed Under: Entrepreneurship Tagged With: MSP, Pitch

Relationships In Tech

How to choose a channel chief–and why you need one.

November 8, 2021 by Kevin Lancaster

One of the best IT channel chiefs I know is a guy who’s been in the IT space for 20 years. At events he’s known as the last guy at the bar–buying drinks, schmoozing and talking shop with all the right people until closing time. My longtime associate and now business partner is another recognized professional in the channel space–leveraging his position on LinkedIn, offering learning opportunities, and connecting in meaningful ways with potential partners. This is the magic of a channel … [Read more...] about How to choose a channel chief–and why you need one.

Filed Under: Channel, Entrepreneurship Tagged With: Channel Chief, Communication, MSP, Relationships

Chessboard

Top tips on how to stand out from the crowd

October 11, 2021 by Kevin Lancaster

In 2019, when Kaseya acquired ID Agent, a cyber security company I built, it’s because they saw something different–something that separated my company from everybody else. And when I see a start-up I want to invest in, it’s not because they’re like all the other similar companies; it’s because they’re doing something differently, and they know how to share their value. Likewise, when I was coaching hockey, I put each player where I thought they’d excel–where they had shown me they can perform … [Read more...] about Top tips on how to stand out from the crowd

Filed Under: Entrepreneurship Tagged With: Business, Investor, Six Critical Business Needs, Start-up

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What clients are saying:

Kevin is a visionary. He sees an opportunity, assembles the correct people, and LEADS the team. His personality is his greatest strength. Kevin is sincere, honest, dedicated, and extremely creative.

He has been a real mentor to me in business, entrepreneurship, and life. Kevin is authentic and always willing to give some of himself to help make those around him better. A real inspiration.

Kevin is a great person--he’s action-oriented and has drive, humility, and ethics.

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