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Kevin Lancaster | The Channel CEO

Kevin Lancaster | The Channel CEO

Kevin Lancaster - The Channel CEO

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Pitch

Man Giving Presentation in Meeting

Working on Your Sales Pitch? You Need My Top Five Tips to Make it Great.

April 27, 2022 by Kevin Lancaster

If you’re an IT vendor, I know you’re looking to snag your dream MSP. Unfortunately, so are tens of thousands of others. If closing the deal seems like a bit of an uphill battle, you’re mostly right. There’s tough competition and tons of options. However, figuring out what to say to attract, hold the attention of, and get a second meeting with that MSP you’re just dying to close, really isn’t rocket science. Five Elements of a Great Pitch I’ll also note that a pitch can be a … [Read more...] about Working on Your Sales Pitch? You Need My Top Five Tips to Make it Great.

Filed Under: Business, Channel Program, Entrepreneurship, IT, MSP Tagged With: Pitch, Sales Pitch

Magic trick with cards

What’s Your Magic Trick? Selling Your Product in One Minute or Less

December 6, 2021 by Kevin Lancaster

Did you know there are between 35,000 and 40,000 vendors in the IT channel space? Crazy, right? Even if you whittle that down to the top 500, that’s still an overwhelming amount of vendors for an MSP to consider. Too often they leave a trade show with no clear strategic direction, and then spend the next couple of weeks inundated with calls from eager vendors wanting to work with them. When there are so many options to wade through, and so many of them sound the same, how the heck do you get … [Read more...] about What’s Your Magic Trick? Selling Your Product in One Minute or Less

Filed Under: Entrepreneurship Tagged With: MSP, Pitch

Business Deal in High Rise Office

My Top 5 Tips for Choosing Investment-worthy Companies

November 22, 2021 by Kevin Lancaster

I’m always on the lookout for the next big thing. As someone who’s been in the IT channel space for more than 20 years, I like to keep my pulse on what’s happening, staying in touch with what’s new and exciting. But not every new startup is worth my investment dollars. As someone who has built, scaled and exited my own companies, and now advises startups on how to attract and prepare for investors, I need potential investments to show me something special. (Spoiler: Very few measure … [Read more...] about My Top 5 Tips for Choosing Investment-worthy Companies

Filed Under: Channel, IT, Start-up Tagged With: Investment Pitch, Investor, MSP, Pitch, Start-up

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What clients are saying:

Kevin is a visionary. He sees an opportunity, assembles the correct people, and LEADS the team. His personality is his greatest strength. Kevin is sincere, honest, dedicated, and extremely creative.

He has been a real mentor to me in business, entrepreneurship, and life. Kevin is authentic and always willing to give some of himself to help make those around him better. A real inspiration.

Kevin is a great person--he’s action-oriented and has drive, humility, and ethics.

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