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Kevin Lancaster | The Channel CEO

Kevin Lancaster | The Channel CEO

Kevin Lancaster - The Channel CEO

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The Channel CEO Blog

It’s Your Turn to Stand Out in the Crowded IT/MSP Channel Marketplace

Figuring out how to grow and excel in today’s competitive software industry can be tricky. That’s why I’m on a mission to help innovative vendors like you get noticed, generate sales, and scale. Whether you’re looking to build your channel, apply for funding, understand the marketplace, increase your sales, nurture a customer base, lead your team, or prepare for an acquisition, you’ll find plenty of articles, insights, and actionable examples right here.
Dustin Sitton - Incite Automation - Channel CEO

Changing with the Channel: Scaling & Hiring for the Cloud

January 26, 2023 by Kevin Lancaster

Despite the growing popularity of cloud-first software solutions in recent years, many MSPs haven’t fully embraced the cloud-based nature of today’s business culture.   This could soon present significant challenges: MSPs risk an uphill battle if they don’t adopt distributed solutions sooner rather than later.   This was one of the most interesting revelations I took away from a discussion I had with Dustin Sitton of Incite Automation.  If you … [Read more...] about Changing with the Channel: Scaling & Hiring for the Cloud

Filed Under: Channel, Channel CEO, Channel Program, Software Vendor Tagged With: Channel CEO, Dustin Sitton, Incite Automation, Office365

Mark Alayev - Thread - Channel CEO

Understanding Value and Its Impact on Your Business

January 24, 2023 by Kevin Lancaster

Value can mean several different things in the business world, especially as it pertains to entrepreneurship and building a business.   Not only is there the monetary value of your product or service, but also the value of your time and how you use it when trying to scale a business.  When I spoke with Mark Alayev, CEO of Thread, we talked about value and several of its different meanings, and I think there’s something to be said for more closely examining what … [Read more...] about Understanding Value and Its Impact on Your Business

Filed Under: Channel, Channel CEO, Software Vendor Tagged With: Channel CEO, Mark Alayev, SaaS, Thread

Emily Glass - SyncroMSP - Channel CEO

Bringing a Growth Mindset to the CEO Toolkit | Emily Glass, CEO SyncroMSP

January 20, 2023 by Kevin Lancaster

If you’re like me, you did not grow up telling people, “I want to be a CEO someday.”   Although I knew from an early age that I wanted to be an entrepreneur, I had no clue what it meant to be a CEO.  “What the heck does a CEO even do?” I might have even asked in my formative years.   Fast forward to today...  I’m on a personal journey to find out what it means to be a CEO, and a good one at that.  This is the main reason I chose to launch The … [Read more...] about Bringing a Growth Mindset to the CEO Toolkit | Emily Glass, CEO SyncroMSP

Filed Under: Channel, Channel CEO, Software Vendor Tagged With: Channel CEO, Emily Glass, RMM, SyncroMSP

Amit Bareket - perimeter81 - Channel CEO

How to Make Your Business Get Lucky (Spoiler Alert: It’s Through Hard Work)

January 5, 2023 by Kevin Lancaster

Perhaps too often, we think of luck as an uncontrollable outside force working in our favor. Unless you’re Harvey Dent (shout out to all the DC fans out there!), many of us view luck as something outside our control or that it “just happens.”  But that’s not what I found myself thinking when I spoke with Amit Bareket, CEO of Perimeter 81.   If you missed his appearance on my weekly LinkedIn livestream, you can catch the full interview here (or just on … [Read more...] about How to Make Your Business Get Lucky (Spoiler Alert: It’s Through Hard Work)

Filed Under: Channel, Channel CEO, Software Vendor Tagged With: Amit Baraket, Channel CEO, Network Security, Perimeter81

Channel CEO

Resilience in life and business | The vConference of Conferences (Seriously)

December 21, 2022 by Kevin Lancaster

What a fascinating interview with Alex Shan, CEO of Jolera Inc. (The MSP for MSPs) If you don't know Alex, you should. His story is simply inspiring! Before we jump in, join dozens of your Vendor peers Wednesday, Jan. 11th at 11 AM EST to decide which IT Channel events are right for your 2023 strategy! Hear "Pitches" from the top 15+ Channel Conference providers and find out why you should consider exhibiting/ sponsoring their events in 2023! It's the Conference for … [Read more...] about Resilience in life and business | The vConference of Conferences (Seriously)

Filed Under: Channel, Channel CEO, Software Vendor Tagged With: Alex Shan, Channel CEO, Jolera, MSP, MSSP

The Channel CEO - Episode 2

Scaling Your Business for Growth & Exit

December 14, 2022 by Kevin Lancaster

Scaling Your Business for Growth & Exit  In today’s newsletter, I want to talk a bit more about the discussion I had with fellow CEOs Jamie Warner of Invarosoft, Marc Hackelson of Compliancy Group, and Jim Simpson of Blumira.  Before we jump in, don't forget to register and attend this week's Channel Pitch Let’s talk scaling and exits (use this link or click the image below)!:  I don’t think it’s any … [Read more...] about Scaling Your Business for Growth & Exit

Filed Under: Channel, Channel CEO, Software Vendor Tagged With: Blumira, Channel CEO, Compliancy Group, Invarosoft, Jamie Warner, Jim Simpson, Marc Hackelson

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Kevin is a visionary. He sees an opportunity, assembles the correct people, and LEADS the team. His personality is his greatest strength. Kevin is sincere, honest, dedicated, and extremely creative.

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