Case Study

SaaS Alerts

James Lippie, CEO

///
James Lippie, CEO

Challenge

In early 2021, SaaS Alerts officially launched to market with a mission to protect and monitor the growing universe of SaaS applications used by businesses. While the product was ready, the team needed greater visibility, market validation, and traction to build early momentum.

Shortly after launch, Kevin Lancaster introduced Channel Program, his new and innovative platform designed to connect technology vendors with the broader IT channel community. For SaaS Alerts, it was a timely opportunity to amplify awareness, engage with a qualified audience, and benchmark performance in a crowded cybersecurity space.

“Kevin and Channel Program were a significant contributor to SaaS Alerts’ early traction.”

Solution

Kevin’s Channel Program gave SaaS Alerts a direct line to the MSP community. But more than just a platform, Kevin served as a strategic sounding board and source of real-time market intelligence. He provided valuable insight into how customers were responding to the offering, where it fit within the broader landscape, and what potential partners and buyers were really looking for.

Key Contributions

  • Market Visibility & Validation: Through the Channel Program, Kevin helped SaaS Alerts gain early exposure and measurable validation within the IT services community. The platform became a reliable stream of leads and feedback.
  • Trusted Advisor: Kevin served as a consistent sounding board by sharing community sentiment, competitive insights, and guidance based on real-world interaction with MSPs and vendors.
  • Long-Term Partnership: Beyond early traction, Kevin has remained involved as a source of strategic input and community connection, deepening SaaS Alerts’ presence in the channel ecosystem.

“He was a constant sounding board and source of community intelligence.”

Outcome

Since its GA launch in January 2021, SaaS Alerts has experienced exponential growth and continues to scale rapidly. Kevin Lancaster and the Channel Program played a critical role in helping the company gain early momentum and build a solid foundation for long-term success.