Case Study

Mailprotector

David Setzer, Founder & CEO

Advisory/Cybersecurity/Email Security/Managed Services Providers

Challenge

As the founder of a 25-year-old cybersecurity company, David Setzer had extensive experience in the field – but he recognized the importance of gaining a fresh, outside perspective. Mailprotector has evolved from a simple email filtering tool into a patented Zero Trust security platform for MSPs. As Mailprotector matured and the market shifted, David sought a comprehensive and objective view of the company’s current position — and how to refine its next growth phase.

“I like to have outside expertise. You can’t spot every opportunity from the inside.”

Solution

David brought in Kevin for a thorough market analysis of Mailprotector. Kevin used a diagnostic approach, treating the company like a patient undergoing a detailed physical exam. The goal wasn’t just to find flaws but to confirm strengths, uncover new perspectives, and boost the company’s competitive edge.

This wasn’t superficial consulting. Kevin took the time to fully understand Mailprotector’s position, platform, and mission. He offered insights rooted in market realities and empathy for founders.

Key Contributions

Comprehensive Market Assessment: Kevin conducted a full-scale analysis of the company’s position within the email security and MSP landscape. His report highlighted what was working, what could be improved, and where untapped opportunities existed.
Validation & Direction: Some of Kevin’s findings affirmed Mailprotector’s existing strategies and provided clarity and confidence. In other areas, he offered refinements and new approaches that helped align operations with evolving market demands.
Long-Term Strategic Support: Over the past five years, Kevin has been a trusted advisor – someone David can rely on for high-level thinking, sound judgment, and an external perspective on growth. His role has gone beyond just analysis; it’s been about building relationships.

Outcome

With Kevin’s ongoing input, Mailprotector refined its strategic focus and strengthened its leadership in Zero Trust email security. The company continues to enable MSPs with true prevention, not just filtering, and its growth demonstrates a mature and mission-driven approach to cybersecurity.