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Kevin Lancaster | Startup to Exit Support

Kevin Lancaster | Startup to Exit Support

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Private: Kevin Lancaster Blog & Insights

It’s Your Turn to Stand Out in the Crowded IT/MSP Channel Marketplace

Figuring out how to grow and excel in today’s competitive software industry can be tricky. That’s why I’m on a mission to help innovative vendors like you get noticed, generate sales, and scale. Whether you’re looking to build your channel, apply for funding, understand the marketplace, increase your sales, nurture a customer base, lead your team, or prepare for an acquisition, you’ll find plenty of articles, insights, and actionable examples right here.
Relationships In Tech

How to choose a channel chief–and why you need one.

November 8, 2021 by Kevin Lancaster

One of the best IT channel chiefs I know is a guy who’s been in the IT space for 20 years. At events he’s known as the last guy at the bar–buying drinks, schmoozing and talking shop with all the right people until closing time. My longtime associate and now business partner is another recognized professional in the channel space–leveraging his position on LinkedIn, offering learning opportunities, and connecting in meaningful ways with potential partners. This is the magic of a channel … [Read more...] about How to choose a channel chief–and why you need one.

Filed Under: Channel, Entrepreneurship Tagged With: Channel Chief, Communication, MSP, Relationships

Ocean Waves

Reducing friction in the MSP space

October 25, 2021 by Kevin Lancaster

According to Statista.com, the global managed services market was valued at $152.02 billion USD in 2020, and is expected to reach around $274 billion by 2026. The largest growth is predicted to be in the Cloud applications and security sectors, with the biggest challenge, according to cyber security biz, Acronis being “the speed of change, both in the technologies used, services required by clients, and IT demands of today’s businesses.” With such unbelievable potential for growth, plus the … [Read more...] about Reducing friction in the MSP space

Filed Under: MSP Tagged With: Friction, MSP

Chessboard

Top tips on how to stand out from the crowd

October 11, 2021 by Kevin Lancaster

In 2019, when Kaseya acquired ID Agent, a cyber security company I built, it’s because they saw something different–something that separated my company from everybody else. And when I see a start-up I want to invest in, it’s not because they’re like all the other similar companies; it’s because they’re doing something differently, and they know how to share their value. Likewise, when I was coaching hockey, I put each player where I thought they’d excel–where they had shown me they can perform … [Read more...] about Top tips on how to stand out from the crowd

Filed Under: Entrepreneurship Tagged With: Business, Investor, Six Critical Business Needs, Start-up

Digital Sales Growth in 2021 and Beyond

Confessions & Reflections: My journey in the IT/ Channel and how (we) win as a community in 2021 and beyond…

May 26, 2021 by Kevin Lancaster

In full transparency, this is the 1st time in my professional career that I have had… time. The time to sit back and really think about what got me here, what I’m interested in, what motivates me, and what kind of impact that I want to have on this world. To help me really dig into these questions, I hired a company that helped me facilitate a completely anonymous survey about how people view me! Risky, I know… but, it had to be done. I had sent this survey out to friends that … [Read more...] about Confessions & Reflections: My journey in the IT/ Channel and how (we) win as a community in 2021 and beyond…

Filed Under: Channel, IT Tagged With: IT Consulting

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What clients are saying:

Kevin is a visionary. He sees an opportunity, assembles the correct people, and LEADS the team. His personality is his greatest strength. Kevin is sincere, honest, dedicated, and extremely creative.

He has been a real mentor to me in business, entrepreneurship, and life. Kevin is authentic and always willing to give some of himself to help make those around him better. A real inspiration.

Kevin is a great person--he’s action-oriented and has drive, humility, and ethics.

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